The number of people aged over 85 is projected to double by the year 2030 and double again by 2050. Whilst our society will undoubtedly face new challenges; population ageing has created one of the most exciting business opportunities for entrepreneurs to take advantage of in a market experiencing unprecedented growth and sustainability of demand.

Introducing Home Instead

We are a specialist national provider of high-quality in-home care and companionship for older Australians.

We help with a range of personal and lifestyle needs while providing welcome companionship. Our services include assistance with personal care, light housekeeping, meal preparation medication reminders as well as transport to appointments, shopping or social outings. We also provide specialist dementia care and palliative care at home. Our services are available from as little as 2 hours up to 24-hour care, 7 days a week including weekends, overnights and public holidays.

Your Exclusive Opportunity

Over 90% of Australians want to continue living independently in the comfort of their own home as they age with independence, choice, flexibility and control over their lives. 

Our unique business model addressed a genuine gap in the marketplace, challenging traditional government funded programs by offering Australian seniors and their families a choice and access to highly customised, flexible, quality in-home care.

It was this gap, in what can only be described as one of the most rapidly growing industries experiencing unprecedented growth and sustainability of demand that has lead to our exponential growth in excess of 30% annually.

Supporting Your Success

When you own a Home Instead business, you are in business for yourself, but never by yourself. The quality of care we deliver is matched by the quality of training and support we provide each of our franchise owners:

Franchise Owner Training
As a Home Instead Senior care franchise owner, you will receive a comprehensive programme of training and support from our highly experienced National Office team.

A Sustainable Growth Strategy
Our tried and tested methods are proven to help you generate new business. You will build relationships with key referral sources in your local area and become an active and integral part of your community – as an employer, service provider, and local business leader.  

State of the Art Home Care Management System & Support
PeoplePlanner Home Care Management Solution has been customized for Home Instead to support your business growth and profitability. 

Business Performance Coaching
Your Business Performance Manager is available to you, responsive to your needs and committed to ensuring your success. They will coach, guide and advise you along every step of your journey with Home Instead.  

Marketing & Communication
Our Marketing and Communications Team manage our brand, help drive the growth and success of our franchise business nationally and provide ongoing advice and strategic support for all of your marketing needs. 

Networking Tools & Resources
A full suite of branded marketing and promotional materials reflective of our quality brand is available to help promote your business and support your relationship building in your local community.

HOMEINSTEAD.COM.AU is a modern, search engine optimised website, custom built for Home Instead with a full content management system.

Public Relations
Our annual Public Relations campaign works to build our brand awareness and position Home Instead as thought leaders, and advocates for positive change, generating media publicity and visibility, both nationally and in local community markets.

Advertising, Design & Print
Our Marketing and Communications Team are on hand to support you with any advertising, copy, graphic design and printing solutions you may need.

Training & Development
Our Training and Development Team lead the ongoing development, delivery, quality and compliance of our unique in-house nationally accredited CAREGiver training program and our specialist CAREGiver training in dementia and palliative care.

Corporate Administration
Our Corporate Administration Team provide financial accounting systems support to manage accounts, payroll and invoicing activities.

Online Resource Centre
All of your our operational, business performance, quality management, marketing, training and development resources are available online and accessible 24-7 on our Franchise Centre which also serves as a platform for engaging with, communicating and exchanging knowledge and ideas with fellow Home Instead franchise owners.

Franchise Mentorship & Advice
Master Franchise Owners Sarah and Martin Warner have over 10 years’ experience growing a successful, profitable franchise business.  They have first-hand experience and an in-depth understanding of the journey a Home Instead franchise owner takes, and are always available to share their experience, provide advice and support on your journey to success with Home Instead. 

The Next Step Is Yours

If you are interested in joining over 1,000 successful franchise owners around the world in delivering the highest quality in-home care and support for seniors in Tasmania through your own Home Instead business, join us at our Franchise Information Night. The event will be held at the Hotel Grand Chancellor (1 Davey St, Hobart) on Thursday, 11 August 2016 from 5:30pm – 7:00pm. Confirm your attendance here or visit the Facebook event page.

Please call (07) 3703 3100 or email for more information.