Each Home Instead Senior Care franchise has a protected, exclusive territory, which is awarded to a single franchise owner. The size of each territory reflects population demographics in terms of the potential number of clients it contains rather than geographical size.

With a protected, exclusive territory, you won’t find yourself competing with other members of our franchise network for business and clients. In fact, our network proactively supports each other by forwarding leads appropriately, sharing marketing initiatives in adjacent territories, and participating in a variety of business development activities such as local franchise meetings, state, national and international conferences and events.

Our Ageing Population: The Facts

  • The number of Australians aged 65 years or over is projected to more than double in the next forty years.
  • Over the past two decades, the number of persons aged 85 years and over increased by 148%, compared with a total population growth of 32.1% over the same period.
  • As at 30 June 2015, 15% of Australia’s population were aged 65 years and over (3.6 million people) and 2% were aged 85 years and over (473,000 people).
  • By 2054-55 it is projected that 7.0 million Australians will be aged 65 – 84, compared with around 3.1 million in 2015, representing just under 18 per cent of the total population. Approximately 2 million Australians, or around 5 per cent of the population, are projected to be aged 85 and over. This is compared to 2 per cent of the population in 2015.
  • Australians will live longer and continue to have one of the longest life expectancies in the world. In 2054-55, life expectancy at birth is projected to be 95.1 years for men and 96.6 years for women, compared with 91.5 and 93.6 years today.
  • The number of people aged 15 to 64 for every person aged 65 and over has fallen from 7.3 people in 1975 to an estimated 4.5 people today. By 2054-55, this is projected to nearly halve again to 2.7 people.
  • By 2054-55 we’ll have around 40,000 centenarians living among us.

The Treasury 2015 Intergenerational Report 2015: Australia in 2055. Canberra: The Commonwealth of Australia.
The Australian Bureau of Statistics (ABS) June 2015. Australian Demographic Statistics. Canberra: The Commonwealth of Australia
PC (Productivity Commission) 2011. Caring for older Australians: final inquiry report. Canberra: The Commonwealth of Australia.
Home Instead Senior Care financial data reports.

Home Care: A Growing Market

Over 90% of Australians want to continue living independently in the comfort of their own home as they age with independence, choice, flexibility and control over their lives.

As Australians continue to live longer, the traditional nursing home option is becoming less and less desirable for families who wish to support their parents and grandparents to continue living in their own homes.

And yet a private, fee-for-service home care business that provides seniors and their families the freedom to choose who and how they receive aged care services and support was almost unheard of before Home Instead Senior Care.

Our unique business model addressed a genuine gap in the marketplace, challenging traditional government funded programs by offering Australian seniors and their families a choice and access to highly customised, flexible, quality in-home care.

It was this gap in a rapidly growing industry that continues to experience unprecedented growth that has led to Home Instead’s exponential growth in excess of 30% annually since 2005.

Today, Home Instead Senior Care offers a significant business opportunity with the foundations for success embedded in our well established business management systems which upholds our passion for delivering quality care.

Leading the Way: A Changing Landscape

Recognising that people prefer to age in the comfort of their own home, the Australian government is continuing to develop policies that follow the lead of Home Instead Senior Care’s client centered quality care model.

In 2011, the Australian Government Productivity Commission undertook a broad-ranging inquiry into Australia’s aged care system with the aim of redesign to ensure it can, and will continue to meet the future demands of our ageing population.

The resulting report – Caring for Older Australians – recommended fundamental reform to overcome the current inequities and limitations of the government funded aged care sector whilst increasing consumer choice and accessibility.

In 2012, The Australian Government launched ‘Living Longer. Living Better’ a 10-year program of reform to create a sustainable, flexible, and more affordable aged care system that provides older Australians with greater choice, flexibility, and control over their government funded aged care services. All government funded home care programs are now delivered on this Consumer Directed Care (CDC) basis.

These reforms mark a significant shift towards in-home care, focusing on wellness, reablement and independence of seniors to ensure they can continue to live in their own homes for as long as possible.

An Even Greater Opportunity: A Dynamic Marketplace

Home Instead Senior Care has always supported older Australians to continue living at home the way they want to with quality, flexible, personalised care tailored to their individual needs and we have been strong proponents for policy change across the government funded aged care sector since 2005.

In effect, the Australian aged care sector has been revolutionised by these recent policy reforms, creating a more dynamic, transparent, consumer-driven market responsive to the needs of all seniors – including those who receive government funded home care services.

Under Consumer Directed Care, older Australians who are eligible for government funded home care can choose:

  • What type of services they receive
  • When services are delivered e.g. day and time
  • Where services are provided; and
  • How their government funding is being spent
  • Who delivers their services.

This is a significant opportunity for Home Instead Senior Care. Now, irrespective of whether a senior receives government funding, are self-funded seeking private fee-for service care or a combination of both, they can choose the premium quality care services of a local Home Instead Senior Care franchise.