When you own a Home Instead Senior Care franchise, you are in business for yourself, but never by yourself. The quality of care we deliver is matched by the quality of training and ongoing support we provide each of our franchise owners.

Franchise Owner Training

As a Home Instead Senior Care franchise owner, you will receive a comprehensive programme of training and support from our highly experienced National Office team. Our new franchise owner training programme includes a week of intensive training and coaching at our National Office in Brisbane, followed by onsite training and assistance in your own franchise territory and ongoing daily contact, guidance and support to ensure you build strong foundations in operational processes, business management and develop the necessary skills to make your Home Instead Senior Care franchise business a success.

A Sustainable Growth Strategy

To communicate the benefits of our service to the most relevant audience and gain new clients, Home Instead has developed a unique and innovative approach.

Our tried and tested methods are proven to help you generate new business. You will build relationships with key referral sources in your local area and become an active and integral part of your community – as an employer, service provider, and local business leader.

Our growing network of franchise offices mean that you will also benefit from the strength of our brand, our quality reputation and positive word of mouth recommendations.

Your efforts in the local community are supported by the National Office Team. Together we work to ensure the Home Instead Senior Care brand continues to grow and be recognised as the benchmark in quality care – setting your business apart from the rest.

State of the Art Home Care Management System & Support

Our Home Care Management Solution has been customized for Home Instead Senior Care to support your business growth and profitability.

Providing a best practice framework for ensuring quality standards, compliance whilst enabling optimal control and visibility over business operations and service delivery; our management and operating system facilitates operational efficiencies, reduces business costs and streamlines management capability for your Home Instead Senior Care franchise.

Key Benefits:
  • Fully integrated
  • Secure
  • Cloud-based
  • Intuitive
  • Scalable
  • Mobile-optimised applications
  • Real-time monitoring and reporting
  • Client, CAREGiver and employee records management
  • Scheduling and rostering of care services
  • Care planning and delivery
  • Automated invoicing and payroll

Business Performance Coaching

Our Business Performance team will be your first point of contact, taking responsibility for your ongoing franchise support.

Following your initial training, your Business Performance Manager will conduct regular field visits to reinforce best practice techniques and methods. Their role is to help keep you motivated, aware, informed and on track with your projections. They provide practical advice, strategic direction, channel ideas and facilitate shared learning and new techniques across the network.

Your Business Performance Manager is available to you, responsive to your needs and committed to ensuring your success. They will coach, guide and advise you along every step of your journey with Home Instead.

As your business matures, you will have access to our bespoke benchmarking performance system to help you maximise your financial performance and engage in peer-to-peer performance benchmarking with other franchise owners.

Marketing & Communication

Our Marketing and Communications team manage our brand, help drive the growth and success of our franchise business nationally and provide ongoing advice and strategic support for all of your marketing needs.

Networking Tools & Resources

A full suite of branded marketing and promotional materials reflective of our quality brand is available to help promote your business and your relationship building in your local community. We have developed a variety of national public education campaigns; brochures and senior care resources and support the personalisation and creation of custom marketing materials for your individual office needs.


HOMEINSTEAD.COM.AU is a modern, search engine optimised website, custom built for Home Instead Senior Care with a full content management system. Supported by digital marketing activities, you will have capability to create and update local information, news, updates and other marketing content to drive online enquiries for your franchise.

Public Relations

Our annual Public Relations campaign works to build our brand awareness and position Home Instead Senior Care as thought leaders, and advocates for positive change, generating media publicity and visibility, both nationally and in local community markets.

We also publish e-newsletters and other regular communications to provide updates on key business and industry developments and celebrate our brand’s growth, development and success stories.

Advertising, Design & Print

The Marketing and Communications team are also on hand to support you with any advertising, copy, graphic design and printing solutions you may need.

Training & Development

Our Training and Development team champion Home Instead’s culture of excellence. They lead the ongoing development, delivery, quality and compliance of our unique in-house nationally accredited CAREGiver training program including specialist training in dementia and palliative care.

We have also developed a suite of key player training programs to support skill development for franchise office staff and provide tools to support their ongoing recruitment, training, coaching and mentoring.

We have created and implemented programs and initiatives that nurture CAREGiver retention, including the Home Instead Senior Care’s Annual National CAREGiver of the Year Awards Program, fostering our reputation as an employer of choice.

Importantly, our Training and Development team have a comprehensive knowledge and in depth experience in the delivery of care services, the Australian Home and Community Care sector and provide ongoing strategic advice on industry programmes, initiatives and developments informing our business and system development framework.

Corporate Administration

Our Corporate Administration team provide financial accounting systemssupport to manage accounts, payroll and invoicing activities. They also plan and coordinate our Annual National Conference, Annual Franchisee Leadership Conference and manage all franchise agreements and renewals.

Online Resource Centre

All of our operational, business performance, quality management, marketing, training and development resources are available online and accessible 24-7 on our Franchise Centre which also serves as a platform for engaging with, communicating and exchanging knowledge and ideas with fellow Home Instead Senior Care franchise owners.

Franchise Mentorship & Advice

Australian Franchisors Sarah and Martin Warner have over 10 years’ experience growing a successful, profitable franchise business. They have first-hand experience and an in-depth understanding of the journey a Home Instead Senior Care franchise owner takes, and are always available to share their experience, provide advice and support on your journey to success with Home Instead Senior Care.