Growing Franchise Satisfaction
Home Instead franchisees across Australia have reported the highest levels of satisfaction from their businesses in a recent independent survey administered by the Franchise Relationship Institute.
2020 Results are in…
- Home Instead was ranked in the 100th percentile on 9 of the 24 areas of satisfaction compared to FRI’s Franchise Sector benchmark
- 98th percentile for brand passion, harmony and practical support from the franchisor
- Results from the survey showed 100% of Franchise Owners feel optimistic about the future, and 95% feel they are on track for financial success
- Survey results showed that 95% of Franchise Owners believe they get the practical support they need from Home Instead
- 94% agree the franchise network gives them access to a proven business model
What do the experts say?
The ACE Franchisee Satisfaction Survey uses cutting edge business psychology to measure the Advocacy, Commitment, and Engagement of franchisees – factors proven to be the core drivers of franchise success. Results include insights and practical advice from experienced franchising psychologists into how to make positive change across these factors.
According to the Franchise Relationships Institute (FRI) 2020 survey, Home Instead was ranked in the 100th percentile on 9 of the 24 areas of satisfaction compared to FRI’s Franchise Sector Benchmark.
FRI’s survey identified 100% of Franchise Owners feel optimistic about the future, and 95% felt they are on track for financial success. One hundred percent of Franchise Owners feel the top leadership of Home Instead is committed to the future of the franchise network.
What do our franchise owners think?
Owner Kerrie Ward from our Horsham franchise shares her passion for Home Instead. Kerrie joined Home Instead in 2019 after identifying a need for high quality in home care to support ageing adults in the Horsham area.
Why did you choose Home Instead?
‘To us its personal’ is one of the Home Instead statements that resonated with me when looking at franchise options to assist seniors to stay at home. I was very impressed with the people I spoke with at the National Office. They were genuinely interested in me and my vision to offer a quality service to our older population living within rural and remote country Victoria. The concept of CAREGivers being the heart and soul of the business model also provided me with a vison of us all working together to deliver the best quality service within the community age care sector. The support I receive from Home Instead National Office is exceptional. Whether it relates to Business Management, Marketing, Quality, IT or Finance they are always available when I need some advice, including the Australian founders Martin and Sarah Warner . I highly recommend the Home Instead franchise because I have joined more than a franchise; I have joined a supportive family.
Why did you choose franchising?
Due to the nature of the business, the Aged Care Sector is always evolving and changing. To have the support and guidance of a highly qualified and skilled team, like Home Instead National Office, enables the franchise the insight and innovation to be ahead of the continual age care sector changes. This also was very appealing to me. The journey so far has had its challenges like opening a new business during COVID 19, but the updates, support and information provided to all Home Instead franchise owners during these challenging times has been exceptional.
Tell us about your first year with Home Instead?
Home Instead really are like one big family, everyone is so positive and genuinely wanting to support me to succeed in my own business. I feel like I’m right at home as a Home Instead franchise owner. The whole team as so professional and knowledgeable; you get the overwhelming feeling this is not just a job to them, it’s their passion.
Top of the class
The percentile rank refers to where Home Instead sits according to the Franchise Relationships Institute Sector 2020 Benchmark, i.e. a score at the 75th percentile means Home Instead scored higher than 75% of the franchise businesses represented in the sector benchmark.
This graph shows how respondents feel in the six dimensions that drive satisfaction, with comparisons to the Franchise Sector Benchmark. In the following sections, each dimension is broken down into the key areas.