You can help us Change The Face Of Ageing in Australia

Ready to join an aged care franchise where you can make an impact? When you become a Home Instead franchisee, you gain far more than a business opportunity – you gain a powerful purpose that will motivate you every day.

This is your chance to…

  • Take the lead in building your own business and team
  • Make a difference to the lives of seniors and their families
  • Have a purpose that gets you out of bed every morning
  • Be part of a supportive, established global company
  • Create a legacy you can be proud of.

We are looking for entrepreneurs to help us care for more seniors across Australia. Due to market demand, we have released new territories for expansion, if you would like to find out more click the Enquire Now button below.

Caregiver sitting on the couch with senior lady

“I never felt under pressure to commit to Home Instead. I felt that the agenda of the National Office was not quantity, but quality driven. Home Instead has acquired top of the field specialists in all essential fields from Marketing to Business Development – I was incredibly impressed with their knowledge when I went to Brisbane for the New Owners Training.”

– Serena Lu, Franchise Owner, Perth North East

Serena Lu perth north east franchise owner

The world’s largest provider of in-home care

Infographic on the trends in Aged Care Australia 2020

As a Home Instead franchisee, you are helping seniors to live on their terms. This gives our franchisees an overwhelming sense of fulfillment helping seniors to age safely and confidently at home and motivation to deliver the best standard of home care in Australia.

Our clients and their families know we put their needs first, because we are committed to changing the face of ageing. We do this through an innovative relationship-based approach to care that makes every client feel seen and cared for as an individual. How we deliver care is supported by research showing that emotional needs are just as important as physical needs when caring for seniors.

This personal level of service is what makes us different to other care providers and aged care franchises. And it is the reason why our franchisees enjoy such a high rate of success and professional satisfaction from their business.

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Franchise Relationship Institute Home Instead 2020 Survey

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We warmly welcome new franchisees

Our brand promise ‘to us, it’s personal’ doesn’t only apply to the seniors we care for – it’s about our people too. As a Home Instead franchisee, you receive training, a step-by-step system to establish your business and ongoing support as you grow.

Your journey will take you from start-up mode to leading a business with up to hundreds of office staff and CAREGivers. Our franchisees range from business partnerships through to sole operators and husband-wife teams, with many office team members and CAREGivers building a business for the next generation.

You do not need aged care experience to apply, but we are looking for franchisees with exposure to business management – whether that is supporting a past employer or running your own business. Your business is designed for growth, so you must be responsive to change and able to lead a team with compassion.

Globally we are proud to Change the Face of Ageing

We are proud to provide over 70 million hours of care annually. All Home Instead offices are locally owned and operated.

As part of the Home Instead family, you are never on your own. We help you succeed with…

  • One-on-one franchise owner training and support
  • Proven business model with demonstrated success in Australia since 2005
  • Internationally certified ISO9001:2015 quality management system
  • National team to support you through legislative changes and market dynamics
  • Global learnings from franchises in other countries.

Is this the business for you?


Jerry Dvorak is our Franchise Development Manager and will be the person who will guide you through the process of discovering if a Home Instead franchise is right for you.  Jerry has a unique background having been a multi-site franchisee himself in the hospitality sector before completing his MBA and joining Home Instead in 2017.  Having a wholistic view of the franchisor-franchisee relationship by being invested on both sides of the coin during his career. This means he is able to speak to the benefits and challenges of being a franchisee from experience, and really help you imagine how your working life changes, particularly if you’ve never been self-employed.

Jerry will be your first point of contact for any prospective franchisee to determine if this is the right opportunity for you. He is ready to answer your questions about up-front investment, profits, training and eligibility to apply.


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“When Peg and I first saw Home Instead in an on-line article is started us on a journey. We were delighted to find the whole process was professional, calm and genuine all the way through. And everyone was so generous with their time and resources. All questions were addressed and answered quickly and fully. Jerry took a lot of care to get the information, scheduling, and helpful directions to make this whole process flow smoothly and we got the outcome we all wanted.”

– Andrew, Franchise Owner, Hobart

Frequently Asked Questions

Explore this exciting business opportunity and learn what a Home Instead franchise can offer you.

  • Do I need aged care or health industry experience?

    No at all, our network is mixed with some of our most successful owners having never worked in the aged care sector or health industry prior to purchasing their Home Instead franchise.

  • What are you looking for in a franchisee?

    We’re looking for people with a mix of business acumen to represent our brand professionally coupled with the heart and compassion to embrace our values and mission.  Our ideal candidate will be a self-proclaimed “people person” who will successfully engage themselves into their local community to help us change the face of ageing.

  • If I complete an application, will I be locked into anything?

    Not at all, however by providing a completed application prior to our first phone call our Franchise Development Manager will learn a bit about you.  This will help to maximise the value from the first call and steer the conversation in the direction of the queries you most want answered.

  • What will my training look like?

    The new owner commences with a Kick Off Meeting by one of our Directors at your new office, where you will be provided with various resources and online learning access to help prepare you for a week of training. Your training will take place at our National Office in Brisbane with most new owners opening their office the following Monday.  There is further training provided by our Subject Matter Experts both online and in person at your office as you establish your business actitives.

  • Can I speak to existing owners?

    Absolutely! Our owners are very busy running their offices though so we reserve this stage until we’ve gotten to know you and you’ve learnt a lot about our core business to maximise the value for both sides of the call.

  • Do the franchisees provide care/services?

    No, our franchisees hire and train a diverse team of CAREGivers to provide services to our clients while the franchisee markets and manages the business.  Naturally, a franchisee may need to cover a care shift in the early stages of start-up but once the business grows out of start-up phase the size of your CAREGiver pool should be sufficient to cover shifts.

  • What will my day look like?

    The exciting thing about owning a Home Instead franchise is your role grows and develops with the business.  In other industries the franchisee will be doing the same thing in year one as they will in year five for example.  At Home Instead the day to day running of the franchise varies depending on what stage of maturity the business is in.  A Home Instead franchise has the potential to become a medium sized business and as such you can expect the functions within the office to be managed by your office team and your role will be to provide leadership to your team – you’ll be working on the business not in the business!

    In the beginning the role of a franchisee is promoting the services of Home Instead to the local allied health community.  You will form B2B relationships with health professionals, run senior related events, meet with other service providers, recruit and train your CAREGivers and onboard and manage clients and their services whilst managing the business behind the scenes.

  • Do I have to work in the business?

    Yes, we require a full-time commitment from franchisees to support the growth of the business.  In partnership situations we require at least one primary operator of the business to be full-time as opposed to the sharing of duties part-time.

  • Which areas of the business will you support me with?

    The support for our franchise partners extends to every operational element of the business model including:

    • Billing & payroll
    • Recruitment, training & retention
    • Marketing & networking
    • IT & systems
    • Business Operations

    The National Office is a community of subject matter experts who endeavours to resolve queries for a franchise partners in the most timely manner.  Beyond short term support and resolution, we assist in long term business planning including workforce planning, yearly business planning and Government Approved Provider application support.

  • How do I work with my territory neighbours?

    We are fortunate to have a franchise network that supports rather than competes with one another.  Your territory boundaries remain yours and it’s a client’s residential address that determines which office services that client.  Our network follows our Good Neighbour Policy, which outlines handling of leads outside of your territory, servicing vacant areas and other circumstances so that everyone is on the same page.  But most importantly  – you won’t ever find yourself competing with another Home Instead franchisee.

Franchise enquiry

Enquire now to find out more information on becoming a Franchise Owner