Do you love engaging with people and building relationships?  Do you want to be part of something meaningful where you have an opportunity to make a difference? Do you want to work with and support your local community? Do you want to be your own boss?

If you answered yes, take the lead and be part of the success story of Home Instead. Run your own business, within our business.

Our Goal: To enhance the lives of ageing adults and their families.

Home Instead is a leading provider of high quality, relationship-based, in-home care for ageing Australians. With a relationship-based care approach, we have a network of over 55 offices around Australia employing more than 4,500 trained and qualified CAREGivers providing in excess of 3 million hours of care annually.

Exceptional CAREGivers = Exceptional Care

Home Instead is committed to providing the best quality care to our clients and in doing so we have taken our unique in-house training program to another level. In 2022 we established the Home Instead Academy, a registered training organisation (RTO) that provides our people with not only nationally recognised qualifications, but a truly immersive and practical learning experience giving our people the skills and confidence they need to be successful.

What is an Agent?

As a Home Instead Sales Agent, you’re the key to unlocking business success!

You are welcomed as a trusted Business Partner operating as an independent contractor to Home Instead with a key focus – to drive growth through client referrals. Your willingness to be a part of the community sees you work diligently to secure referrals. You personally handle the initial service enquiry with prospective clients.

This dedication ensures your hard work pays off with client contract sign-up. In exchange for a nominal start-up fee, you receive comprehensive training and gain access to an exclusive territory. Plus, you receive a continuous stream of commission payments for the duration of your clients’ services with Home Instead.

Ongoing Support from HQ

Each Agent is linked to a support office which is the operational hub for Home Instead in a particular region.

The support office has a team of people who manage the ongoing relationship and support services for clients as well as the recruitment, retention and training of our CAREGivers.

In addition, the Home Instead national office has a large team of people who provide strategy, governance, infrastructure and oversight as well as the management and running of shared services such as the Home Instead Academy. Both your support office and the national office will provide you with the tools and resources to be a successful agent.

Get Started & Take the First Step!

Complete the initial application form below & we’ll be in touch.
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A Valued Partnership & Key Stakeholder for Success

Home Instead Agents play a very important role in not only the development of the business but also within the community as the face of the brand.

Agents are valued business partners to Home Instead and we want to ensure the partnership is a great opportunity for us both.

We are confident Home Instead Agents’ will appreciate the work Home Instead does, and be as passionate in their business.


“Out of all the jobs I’ve had, this one gives me the most job satisfaction by far. Educating older people about the services available to them, from help around the home to palliative care is so incredibly rewarding.”

~ David, Home Instead Business Development Manager